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BRAND NAME: That part of a brand that can be spoken. McDonald's use both its name and the "Golden Arches" as part of its brand. McDonald's would be the brand name.

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AVERAGE REVENUE, MONOPOLISTIC COMPETITION

The revenue received for selling a good per unit of output sold, found by dividing total revenue by the quantity of output. Average revenue often goes by a simpler and more widely used term... price. For a monopolistically competitive firm average revenue is greater than marginal revenue. Average revenue for a monopolistically competitive firm is often depicted by a negatively-sloped average revenue curve.

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APLS

GRAY SKITTERY
[What's This?]

Today, you are likely to spend a great deal of time at a dollar discount store hoping to buy either a how-to book on home repairs or a large, stuffed kitty cat. Be on the lookout for attractive cable television service repair people.
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This isn't me! What am I?

In his older years, Andrew Carnegie seldom carried money because he was offended by its sight and touch.
"There are no shortcuts to any place worth going. "

-- Beverly Sills, Opera singer

RONA
Return on Net Assets
A PEDestrian's Guide
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