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ACCOUNTING PROFIT: The difference between a business's revenue and it's accounting expenses. This is the profit that's listed on a company's balance sheet, appears periodically in the financial sector of the newspaper, and is reported to the Internal Revenue Service for tax purposes. It frequently has little relationship to a company's economic profit because of the difference between accounting expense and the opportunity cost of production. Some accounting expense is not an opportunity cost and some opportunity cost is does not show up as an accounting expenses.

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EFFECTIVE DEMAND

A key conceptual notion of Keynesian economics stipulating that the aggregate expenditures on real production is based on existing or actual income rather than the income that would be generated with full employment of resources. Effective demand is embodied in the aggregate expenditures line, which has a positive slope, but a slope of less than one. This concept was proposed by Thomas Robert Malthus in the early 1800s as a counter argument to Say's law found in classical economics and then found new life when John Maynard Keynes developed his theory in the 1930s.

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GRAY SKITTERY
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Today, you are likely to spend a great deal of time watching the shopping channel wanting to buy either a pair of leather sandals that won't cause blisters or clothing for your kitty cats. Be on the lookout for infected paper cuts.
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On a typical day, the United States Mint produces over $1 million worth of dimes.
"It is not the mountain we conquer, but ourselves. "

-- Sir Edmund Hillary, Explorer

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