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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).

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STATISTICAL DISCREPANCY

The official adjustment factor in the National Income and Product Accounts that ensures equality between the income and expenditures approaches to measuring gross domestic product. This is one of several differences between national income (the resource cost of production) and gross (and net) domestic product (the market value of production). It is also the key difference between gross domestic income and gross domestic product. This statistical discrepancy tends to be relatively small, usually less than 1 percent of gross domestic product.

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APLS

ORANGE REBELOON
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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers hoping to buy either a rim for your spare tire or decorative celebrity figurines. Be on the lookout for vindictive digital clocks with revenge on their minds.
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A scripophilist is one who collects rare stock and bond certificates, usually from extinct companies.
"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive business advantage. "

-- Jack Welch, General Electric chief executive

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