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HOSTILE BID: The price a buyer is willing to pay to purchase enough stock to obtain controlling interest in company during a hostile takeover. A hostile bid price is inevitably greater than the current market price of the stock. The higher price is designed to induce reluctant stockholders to sell their stock.

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UTILITY MEASUREMENT

A quantification of the satisfaction of wants and needs achieved through the consumption of goods and services. In principle, utility measurement can take one of two forms: (1) cardinal, which is based on numerical values (1, 2, 3, etc.) and (2) ordinal which is based on rankings (first, second, third, etc.). While the hypothetical instructional analysis of utility relies on cardinal utility, ordinal utility is a more realistic way to measure satisfaction.

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PURPLE SMARPHIN
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Today, you are likely to spend a great deal of time wandering around the shopping mall trying to buy either a coffee cup commemorating the 1960 Presidential election or a how-to book on fixing your computer, with illustrations. Be on the lookout for poorly written technical manuals.
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John Maynard Keynes was born the same year Karl Marx died.
"It has been my philosophy of life that difficulties vanish when faced boldly. "

-- Isaac Asimov

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