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SEGMENTATION: The marketing process by which a company divides a heterogeneous group of buyers in segments. Each segment has similar wants and needs. The company uses a concentrated targeting strategy to sell their products to this group. A different marketing mix is created and used for each segment.
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CONGLOMERATE MERGER The consolidation of two or more separately-owned businesses, operating in separate industries, into a single firm. This is one of three types of mergers. The other two are horizontal merger--two competing firms in the same industry that sell the same products--and vertical merger--two firms in different stages of the production of one good, such that the output of one business is the input of the other.
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WHITE GULLIBON
[What's This?]
Today, you are likely to spend a great deal of time touring the new suburban shopping complex trying to buy either blue cotton balls or a genuine down-filled pillow. Be on the lookout for letters from the Internal Revenue Service.
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This isn't me! What am I?
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The word "fiscal" is derived from a Latin word meaning "moneybag."
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"There are no shortcuts to any place worth going. " -- Beverly Sills, Opera singer
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FRB
Federal Reserve Board
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