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PHYSICAL ASSET: A productive resource, capital, property, or satisfaction-generating good. Also termed real asset. This should be contrasted with financial assets that are legal claims on physical assets.

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FIRM OBJECTIVES

The standard economic assumption underlying the analysis of firms is profit maximization. Real world firms, however, might not, and many times do not, make decisions based on the profit-maximization objective, or at least exclusively on the profit-maximization objective. Other objectives include: (1) sales maximization, (2) pursuit of personal welfare, and (3) pursuit of social welfare.

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Today, you are likely to spend a great deal of time browsing about a thrift store trying to buy either an electric coffee pot with automatic shutoff or a brown leather attache case. Be on the lookout for gnomes hiding in cypress trees.
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Woodrow Wilson's portrait adorned the $100,000 bill that was removed from circulation in 1929. Woodrow Wilson was removed from circulation in 1924.
"He who truly knows has no occasion to shout. "

-- Leonardo da Vinci, painter, sculptor, architect, engineer

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