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SEGMENTATION VARIABLES: Characteristics of organizations, groups, and individuals which are used to divide a market into smaller units or segments. Some of these characteristics would be age, gender, geographic location, or psychological factors. Typically, these can be grouped into 4 categories; demographic, geographic, psychological, and behavioristic.The marketer uses these variables to develop a target market for their products or services.
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AGGREGATE EXPENDITURES EQUATION An equation that summarizes the four aggregate expenditures on gross domestic product by the four macroeconomic sectors. In the study of Keynesian economics, this equation is commonly used to summarize the demand side of the macroeconomy. The aggregate expenditures equation actually comes in three different versions depending on how many of the four sectors and their expenditures are included.
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BEIGE MUNDORTLE
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Today, you are likely to spend a great deal of time at the confiscated property police auction wanting to buy either one of those memory foam pillows or a remote controlled train set. Be on the lookout for strangers with large satchels of used undergarments.
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The wealthy industrialist, Andrew Carnegie, was once removed from a London tram because he lacked the money needed for the fare.
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"Long-range goals keep you from being frustrated by short-term failures " -- J. C. Penney, Retailer
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CAP
Common Agricultural Policy
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