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INCREASING RETURNS TO SCALE: A given proportionate increase in all resources in the long run results in a proportionately greater increase in production. Increasing returns to scale exists if a firm increases ALL resources -- labor, capital, and other inputs -- by 10%, and output increases by more than 10%. You might want to compare decreasing returns to scale and constant returns to scale.

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RISK AVERSION

A preference for risk in which a person prefers guaranteed or certain income over risky income. Risk aversion arises due to decreasing marginal utility of income. A risk averse person prefers to avoid risk and is willing to pay to do so, often through the purchase of insurance. This is one of three risk preferences. The other two are risk neutrality and risk loving.

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BLUE PLACIDOLA
[What's This?]

Today, you are likely to spend a great deal of time at a dollar discount store trying to buy either a video camera with stop action features or one of those memory foam pillows. Be on the lookout for attractive cable television service repair people.
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This isn't me! What am I?

North Carolina supplied all the domestic gold coined for currency by the U.S. Mint in Philadelphia until 1828.
"It is only our deeds that reveal who we are. "

-- Carl Jung, psychiatrist

DRR
Discounted Rate of Return
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