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PERCEPTION: How a person interprets the sensual inputs received through seeing, hearing, smelling, tasting, and touching. This process requires the individual to select, organize, and decode the various stimuli surrounding him/her in the environment. The important thing is not what is said by the talker, but what is heard by the listener. This process is critical to understanding consumer buying behavior.

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SIMPLE TAX MULTIPLIER

A measure of the change in aggregate production caused by changes in a government taxes that shocks the macroeconomy, when consumption is the ONLY induced expenditure. The simple tax multiplier is the negative marginal propensity to consume times the inverse of one minus the marginal propensity to consume. A related multiplier is the simple expenditures multiplier, which measures the change in aggregate production caused by changes in an autonomous expenditure.

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BEIGE MUNDORTLE
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Today, you are likely to spend a great deal of time at a garage sale trying to buy either a lazy Susan for you dining room table or a set of serrated steak knives, with durable plastic handles. Be on the lookout for spoiled cheese hiding under your bed hatching conspiracies against humanity.
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The first U.S. fire insurance company was established by Benjamin Franklin in 1752 in Philadelphia.
"I know the price of success; dedication, hard work and an unremitting devotion to the things you want to see happen. "

-- Frank Lloyd Wright, architect

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