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SEGMENTATION: The marketing process by which a company divides a heterogeneous group of buyers in segments. Each segment has similar wants and needs. The company uses a concentrated targeting strategy to sell their products to this group. A different marketing mix is created and used for each segment.

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TRADE BARRIERS

Policies enacted by the government sector of a domestic economy to discourage imports from the foreign sector. The three most common trade barriers are tariffs, import quotas, and non-tariff barriers. Trade barriers are designed to discourage imports which not only creates or increases a country's balance of trade surplus and thus increase net exports, but also to protect the domestic economy.

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APLS

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Today, you are likely to spend a great deal of time at the confiscated property police auction wanting to buy either a rim for your spare tire or decorative celebrity figurines. Be on the lookout for telephone calls from long-lost relatives.
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Approximately three-fourths of the U.S. paper currency in circular contains traces of cocaine.
"The time your game is most vulnerable is when you're ahead; never let up. "

-- Rod Laver, Tennis player

LRAS
Long Run Aggregate Supply
A PEDestrian's Guide
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