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BUSINESS PLAN: A business plan defines your business, identifies your goals, and serves as a companyÕs resume. The basic elements include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps the company allocate scarce resources properly and functions as a road map to make good business decisions. A marketing plan should be an integral part of the business plan.

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ECONOMICS OF UNCERTAINTY

The study of the role that uncertainty plays in the economy and in the allocation of resources, with special attention paid to the analysis of risk. Key topics in this area of study and analysis are risk preferences (aversion, neutrality, and loving) and the provision of insurance. This study of the economics of uncertainty is part of the broader study of the economics of information.

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APLS

BEIGE MUNDORTLE
[What's This?]

Today, you are likely to spend a great deal of time touring the new suburban shopping complex seeking to buy either car battery jumper cables or a dozen high trajectory optic orange golf balls. Be on the lookout for slightly overweight pizza delivery guys.
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This isn't me! What am I?

In his older years, Andrew Carnegie seldom carried money because he was offended by its sight and touch.
"So many of our dreams at first seem impossible, then they seem improbable, and then when we summon the will, they soon become inevitable."

-- Christopher Reeve, Actor

AIFT
American Institute for Foreign Trade
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