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DIFFERENTIATED: A targeting strategy in which the company develops two or more marketing mixes to satisfy the needs of multiple segments of the market. Each mix focuses on a specific segment. Sometimes this happens after a firm has used a concentrated strategy in one market and then expands into a new market.
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UNEMPLOYMENT, PRODUCTION POSSIBILITIES Unemployment is the condition that exists when some available resources are NOT engaged in the production of goods and services. In other words, some resources that could be used for production are not being used. This is indicated in production possibilities analysis by producing a combination of goods that places the economy inside the production possibilities curve.
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PINK FADFLY [What's This?]
Today, you are likely to spend a great deal of time at a dollar discount store wanting to buy either a rechargeable battery for your camera or a coffee cup commemorating the first day of spring. Be on the lookout for small children selling products door-to-door. Your Complete Scope
This isn't me! What am I?
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Parker Brothers, the folks who produce the Monopoly board game, prints more Monopoly money each year than real currency printed by the U.S. government.
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"How wonderful it is that nobody need wait a single moment before starting to improve the world." -- Anne Frank
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MAR Minimum Acceptable Revenue
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