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SEGMENT: A group of potential buyers who have similar needs and wants. This is developed after a process called market segmentation. A concentrated targeting strategy is effective for marketing to each segment. Typically, a company uses one marketing mix to satisfy each segmentÕs needs.

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GROSS DOMESTIC PRODUCT, INCOME

A method of estimating gross domestic product (GDP) based on identifying the income (wages, rent, interest, and profit) received by the owners of the four factors of production (labor, capital, land, and entrepreneurship). This is one of two methods used by the Bureau of Economic Analysis in the National Income and Product Accounts to estimate gross domestic product. The other identifies total production from the expenditures by the four macroeconomic sectors.

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APLS

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Today, you are likely to spend a great deal of time searching for rummage sales trying to buy either a wall poster commemorating yesterday or pink cotton balls. Be on the lookout for door-to-door salesmen.
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Okun's Law posits that the unemployment rate increases by 1% for every 2% gap between real GDP and full-employment real GDP.
"Well done is better than well said. "

-- Benjamin Franklin, statesman, inventor

ALAC
Latin American Free Trade Area
A PEDestrian's Guide
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