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ADVERSE SELECTION: When a negotiation between two people with different amounts of information, that is, asymmetric information, restricts the quality of the good traded. This typically happens because the person with more information is able to negotiate a favorable exchange. This is frequently referred to as the "market for lemons."

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CARDINAL UTILITY

The notion that utility--the satisfaction of wants and needs achieved through the consumption of goods and services--can be measured with numerical values (1, 2, 3, etc.) that are based on a benchmark scale. Cardinal utility presumes that satisfaction is a measurable characteristic of a person, like height or weight. The contrasting notion is ordinal utility, which is based on a ranking of preferences.

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BLUE PLACIDOLA
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Today, you are likely to spend a great deal of time wandering around the shopping mall seeking to buy either blue cotton balls or a genuine down-filled pillow. Be on the lookout for crowded shopping malls.
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The average length of a "business lunch" is about 36 minutes.
"Genius is an infinite capacity for taking pains. "

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