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MARKETING ENVIRONMENT: The various external forces that can directly or indirectly affect the many activities of an organization. This is an integral part of environmental scanning. These activities include acquisition of human resources, raw materials, financial resources, and development of goods and services. The marketing environment includes forces such as: political, legal, regulatory, economic, social, technological, and competitive.

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PAPER ECONOMY

Markets, exchanges, and other assorted economic activities that deal with legal or paper claims on physical assets rather than the physical assets. The vast majority of activities for the paper economy take place through financial markets. The paper economy complements production and consumption activities of the real economy that involve product markets and resource markets.

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ORANGE REBELOON
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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers looking to buy either a small, foam rubber football or an instructional DVD on learning to the play the oboe. Be on the lookout for malfunctioning pocket calculators.
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There were no banks in colonial America before the U.S. Revolutionary War. Anyone seeking a loan did so from another individual.
"We succeed in enterprises (that) demand the positive qualities we possess, but we excel in those (that) can also make use of our defects. "

-- Alexis de Tocqueville, statesman, author

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Securities and Exchange Commision
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