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ENVIRONMENTAL SCANNING: The process of collecting information on various forces in the business environment that can impact the future of the company. These forces are: economic, legal/regulatory, sociocultural, technological, competitive and political. This is usually done as part of a regularly scheduled strategic planning session and is generally a necessary component in a marketing plan.
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Lesson 3: Scarcity | Unit 1: The Concept
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Page: 2 of 17
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We live in a big, bad world of scarcity. Meaning: - There's never enough resources to produce everything that everyone wants,
- Some people have to do without some of the stuff that they want or need,
- The same resources can not be used to produce two different goods at the same time, and
- Doing one thing, producing one good, performing one activity, forces you to give up something else.
Then: - Scarcity is what the study of economics is all about.
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RISK NEUTRALITY A preference for risk in which a person is indifferent between guaranteed or certain income over risky income. Risk neutrality arises due to constant marginal utility of income. A risk neutral person has no preference for or against risk. This is one of three risk preferences. The other two are risk aversion and risk loving.
Complete Entry | Visit the WEB*pedia |
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WHITE GULLIBON
[What's This?]
Today, you are likely to spend a great deal of time at an auction trying to buy either a small, foam rubber football or an instructional DVD on learning to the play the oboe. Be on the lookout for the last item on a shelf.
Your Complete Scope
This isn't me! What am I?
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During the American Revolution, the price of corn rose 10,000 percent, the price of wheat 14,000 percent, the price of flour 15,000 percent, and the price of beef 33,000 percent.
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"If anything terrifies me, I must try to conquer it. " -- Francis Charles Chichester, yachtsman, aviator
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TFC
Total Fix Cost
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