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LIFESTYLES: The opinions, activities, and interests that an individual expresses through his or her pattern of living. People tend to spend their time in certain ways and with certain types of people. These tendencies of interactions with others and utilization of time strongly affect many components of consumer behavior and subsequent decisions to purchase or not. Lifestyle patterns influence product needs, brand preferences, where people shop, and types of media that are effective to reach consumers.
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Lesson 3: Scarcity | Unit 2: Resources
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Page: 8 of 17
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- The use of limited resources (factors of production) to produce goods and services that satisfy wants and needs.
- The four basic types of resources: labor, capital, land, and entrepreneurship.
- Labor as the human effort used to produce goods.
- Capital as the manufactured resource used in production.
- Land as the natural resources that provide the materials used in goods.
- Entrepreneurship as the factor that combines other resources in the production process.
- Differences between limited, scarce, and free resources.
- The fuzzy areas of overlap between the different types of resources.
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SUBSTITUTION EFFECT The change in quantity demanded that results because a change in the demand price of a good causes a change in the relative prices, which induces buyers to substitute the purchase of one good for another. This is one of two reasons, or effects, underlying the law of demand and the negative slope of the market demand curve. The other is the income effect.
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BLUE PLACIDOLA
[What's This?]
Today, you are likely to spend a great deal of time looking for a downtown retail store wanting to buy either a birthday gift for your uncle or a pair of red and purple designer socks. Be on the lookout for fairy dust that tastes like salt.
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This isn't me! What am I?
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Sixty percent of big-firm executives said the cover letter is as important or more important than the resume itself when you're looking for a new job
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"It's usually the last ounce of effort that tips the scales of success." -- Rick Beneteau
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MCP
Marginal Cost Pricing
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