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LOSS MINIMIZATION, MONOPOLY: The marginal revenue and marginal cost approach to analyzing a monopoly firm's short-run production decision can be used to identify economic loss. The U-shaped cost curves used in this analysis provides all of the information needed on the cost side of the firm's decision. The demand curve facing the firm (which is also the firm's average revenue curve) and the firm's marginal revenue curve provides the information needed on the revenue side.

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Lesson 13: The Firm | Unit 2: Objectives Page: 8 of 24

Topic: Profit And Maximization <=PAGE BACK | PAGE NEXT=>

  • The guiding principle that prompts business firms to do what business firms do is profit maximization:

  • Profit maximization is the process of obtaining the highest possible level of profit through the production and sale of goods and services.
  • The notion of profit.

  • Profit is the difference between the total revenue a firm receives from producing and selling output and the total cost of producing that output.
  • Profit is also known in many business circles by the terms net revenue, net income, and net earnings.

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SAY'S LAW

A principle of classical economics developed the French economist Jean-Baptiste Say that is commonly summarized as "supply creates its own demand." This law, also referred to as Say's "theory of markets" or "law of markets," indicates that the act of producing aggregate output generates a sufficient amount of aggregate income to purchase all of the output produced. This principle indicated that excess production or insufficient demand for production was unlikely to occur, at least for any extended period. When combined with flexible prices and saving-investment equality, Say's law further implied that an economy would achieve and maintain full employment of resources. This law was singled out by John Maynard Keynes in his critique of classical economics, but remains relevant in current macroeconomic analysis, reflected in the circular flow model.

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