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LOSS MINIMIZATION, MONOPOLY: The marginal revenue and marginal cost approach to analyzing a monopoly firm's short-run production decision can be used to identify economic loss. The U-shaped cost curves used in this analysis provides all of the information needed on the cost side of the firm's decision. The demand curve facing the firm (which is also the firm's average revenue curve) and the firm's marginal revenue curve provides the information needed on the revenue side.

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Lesson 15: Cost | Unit 4: Long-Run Cost Page: 17 of 24

Topic: Doing The Long Run <=PAGE BACK | PAGE NEXT=>

  • The notion of the long run.

  • The long run is a period in which all inputs are variable.
  • Long-run production is guided by a different set of principles -- returns to scale. To review:

  • Returns to scale are the changes in production that results when all resources are change proportionally in the long run.
  • Returns to scale can be:

    • Increasing returns to scale

    • Decreasing returns to scale

    • Constant returns to scale

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CETERIS PARIBUS

A Latin term meaning that other factors remain unchanged. Ceteris paribus is commonly used as an assumption when conducting a wide variety of economic analyses. By holding everything else constant, the ceteris paribus assumption makes it possible to identify the cause-and-effect relation between two factors. Relaxing the ceteris paribus assumption is the primary analytical technique used in the comparative statics study of economics.

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