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PERSONALITY: A consistent pattern of behavior in certain situations. These behavioral tendencies are influenced by both hereditary and environmental factors resulting in individual characteristics. Marketing researchers look for certain personality characteristics that affect patterns of consumer buying behavior.

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Lesson 21: Factor Demand | Unit 3: The Curve Page: 15 of 24

Topic: Factor Demand Curve <=PAGE BACK | PAGE NEXT=>

A few points about this curve.
  1. The factor demand curve is only the negatively-sloped portion of the marginal revenue product curve.

  2. The factor demand curve is negatively sloped because the marginal revenue product curve is negatively sloped, and this is due to the law of diminishing marginal returns.

  3. The factor demand curve stops at the horizontal axis where marginal revenue product is zero.

  4. This factor demand curve is based on the presumption that the firm was able to pay the same wage for each worker ($20 per hour).

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AGGREGATE DEMAND AND MARKET DEMAND

The aggregate demand curve, or AD curve, has similarities to, but differences from, the standard market demand curve. Both are negatively sloped. Both relate price and quantity. However, the market demand curve is negatively sloped because of the income and substitution effects and the aggregate demand curve is negatively sloped because of the real-balance, interest-rate, and net-export effects.

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YELLOW CHIPPEROON
[What's This?]

Today, you are likely to spend a great deal of time strolling around a discount warehouse buying club seeking to buy either a package of blank rewritable CDs or yellow cotton balls. Be on the lookout for poorly written technical manuals.
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The average bank teller loses about $250 every year.
"We succeed in enterprises (that) demand the positive qualities we possess, but we excel in those (that) can also make use of our defects."

-- Alexis de Tocqueville, Statesman

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United States Department of Agriculture
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