Starting With Scarcity

Because economist like to economize on effort, the succinct term cost is also frequently used in lieu of opportunity cost or economic cost. In fact, whenever the term cost is used in economics, absent of any modifiers, it inevitably means economic or opportunity cost.

Accounting Cost

Consider a few examples.

• Accounting Cost, Not Economic Cost: In some cases, an accounting cost recorded by a firm does not reflect an economic or opportunity cost. In other words, there is no foregone satisfaction. The recorded item, more often than not, is actually economic profit, revenue that is earned in excess of economic cost.

  An example is provided by Winston Smythe Kennsington III, the Chief Executive Officer of OmniConglomerate, Inc. Winston receives an annual "salary" of $10 million. This $10 million salary is recorded as an accounting cost by the firm. While he is an excellent leader, this salary exceeds his opportunity cost. If he were not head of OmniConglomerate, his next best alternative is to assume CEO status of MegaCorp International at a $5 million annual salary. As such, only half of Winston's $10 million salary is an economic cost, the other half is actually economic profit.



• Economic Cost, Not Accounting Cost: In some cases an economic cost incurred by a firm is not recorded as an accounting cost. In other words, there is foregone satisfaction, but this economic cost never makes it to the firm's records. For many firms, this untracked cost falls under the heading of normal profit, the opportunity cost of entrepreneurship. However, the cost of other resources can also go unrecorded.

  Consider the situation facing Manny Mustard's House of Sandwich. Manny Mustard, the owner and proprietor of this restaurant, supplies his own time, effort, equipment, and organizational skills to the successful operation of this business. When the day is done, Manny subtracts his out-of-pocket expenses (for condiments, electricity, hired staff, and the like) from the revenue received. This is his income, which he probably considers the firm's profit. However, included within this "profit" is unrecorded economic cost for his labor, capital, land, and entrepreneurship.