An innovation that is an improvement in an existing product, technology, or idea or an improvement in the way a product, technology, or idea is produced. The contrast is with a product innovation, which is an innovation of a new product, technology, or idea that generates a beneficial improvement in society and the economy; one that is fundamentally different from existing products, technologies, or ideas.

Complete Entry | Visit the WEB*pedia

Today, you are likely to spend a great deal of time strolling through a department store hoping to buy either a solid oak entertainment center or a remote controlled ceiling fan. Be on the lookout for rusty deck screws.
Your Complete Scope

This isn't me! What am I?

-- Norman Vincent Peale

User Feedback