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DEMAND INCREASE: An increase in the willingness and ability of buyers to buy a good at the existing price, illustrated by a rightward shift of the demand curve. An increase in demand results in an increase in equilibrium quantity and an increase in equilibrium price.
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SUBSTITUTION EFFECT The change in quantity demanded that results because a change in the demand price of a good causes a change in the relative prices, which induces buyers to substitute the purchase of one good for another. This is one of two reasons, or effects, underlying the law of demand and the negative slope of the market demand curve. The other is the income effect.
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YELLOW CHIPPEROON
[What's This?]
Today, you are likely to spend a great deal of time browsing through a long list of dot com websites trying to buy either car battery jumper cables or a dozen high trajectory optic orange golf balls. Be on the lookout for rusty deck screws.
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This isn't me! What am I?
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A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
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"In a time of drastic change, it is the learners who inherit the future. " -- Eric Hoffer, philosopher
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SSRN
Social Science Research Network
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