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LEGAL FORCES: Forces in the marketing environment that are shaped by government laws affecting business. These are very similar to political forces. Once laws are enacted they are usually very difficult to change. Many companies work hard at lobbying legislatures, Congress, and other elected to pass laws favorable to the company's best interests.

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AGGREGATE MARKET ANALYSIS

An investigation of macroeconomic phenomena, including unemployment, inflation, business cycles, and stabilization policies, using the aggregate market interaction between aggregate demand, short-run aggregate supply, and long-run aggregate supply. Aggregate market analysis, also termed AS-AD analysis, has been the primary method of macroeconomic analysis since replacing Keynesian economics in the 1980s. Like most economic analysis, aggregate market analysis employs comparative statics, the technique of comparing the equilibrium after a shock with the equilibrium before a shock.

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APLS

GRAY SKITTERY
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Today, you are likely to spend a great deal of time at a garage sale seeking to buy either a pleather CD case or a how-to book on fine dining. Be on the lookout for door-to-door salesmen.
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Approximately three-fourths of the U.S. paper currency in circular contains traces of cocaine.
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SSAP
Statement of Standard Accounting Practice
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