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DIFFERENTIATED: A targeting strategy in which the company develops two or more marketing mixes to satisfy the needs of multiple segments of the market. Each mix focuses on a specific segment. Sometimes this happens after a firm has used a concentrated strategy in one market and then expands into a new market.

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INTERCEPT, CONSUMPTION LINE

The intercept of the consumption line indicates autonomous consumption, consumption that does not depend on the level of income or production. This can be thought of as the baseline level of consumption that would be undertaken if income falls to zero. Autonomous consumption is affected by the consumption expenditures determinants, which cause a change in the intercept and a shift of the consumption line. The value of the intercept of the saving line is the negative of the value of the intercept of the saving line.

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APLS

ORANGE REBELOON
[What's This?]

Today, you are likely to spend a great deal of time at the confiscated property police auction seeking to buy either throw pillows for your living room sofa or a hepa filter for your furnace. Be on the lookout for high interest rates.
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This isn't me! What am I?

The standard "debt" notation I.O.U. does not mean "I owe you," but actually stands for "I owe unto..."
"To understand a man, you must know his memories. The same is true of a nation."

-- Anthony Quayle, Actor

ARIMA
Autoregressive Integrated Moving Average
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