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ECONOMIC FORCES: Forces in the marketing environment that include decisions made by consumers and business organizations. The economy tends to follow business cycles of prosperity, recession, depression, and recovery--all which impact decisions made by an organization. It is critical for a business to correctly assess the current and near term trends in the business cycle. Incorrect decisions of inventory buildup, expansion, contraction, etc. can seriously impact a firm's market position and subsequent survivability.

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NORMAL GOOD

A good for which a change in income causes a comparable change in demand. That is, an increase in income causes an increase in demand and a decrease in income causes a decrease in demand. The income elasticity of demand for a normal good is positive. A normal good is one of two alternatives falling within the buyers' income demand determinant. The other is an inferior good.

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Today, you are likely to spend a great deal of time strolling through a department store trying to buy either an AC adapter that won't fry your computer or a case for your designer sunglasses. Be on the lookout for the happiest person in the room.
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General Electric is the only stock from the original 1896 Dow Jones Industrial Average remaining in the current index.
"Don't be afraid if things seem difficult in the beginning. That's only the initial impression. The important thing is not to retreat; you have to master yourself."

-- Olga Korbut, Gymnast

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