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HETEROGENEOUS: A market characterized by buyers with different needs and wants. A company utilizes a concentrated targeting strategy for this group. This market requires the company to divided the market into groups by a process called market segmentation. The company then develops a different marketing mix to satisfy each of these groups or segments.

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Lesson 17: Money | Unit 2: More About Money Page: 6 of 25

Topic: Measure of Value <=PAGE BACK | PAGE NEXT=>

Money functions as the measuring unit for prices, it is the unit of account or measure of value.
  • Markets prices are expressed in terms of the medium of exchange.

Reason:

  • Sellers are willing to trade for, and buyers are willing to give up, THE medium of exchange: Money.

Therefore:

  • Money is used for exchanges.
  • Using money as the unit for prices gives a measure for value, that is, how much value we place on a good.
  • The measure of value helps macroeconomist calculate gross domestic product.

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CAPITAL CONSUMPTION ADJUSTMENT

The official item in the National Income and Product Accounts maintained by the Bureau of Economics Analysis that measures the macroeconomy's capital depreciation during a given time period, usually one year. The capital consumption adjustment (CCA), which is also commonly termed the capital consumption allowance (also conveniently abbreviated CCA), is subtracted from gross domestic product (GDP) to calculate net domestic product (NDP). The CCA is also subtracted from gross private domestic investment to calculate net private domestic investment.

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APLS

YELLOW CHIPPEROON
[What's This?]

Today, you are likely to spend a great deal of time searching for a specialty store looking to buy either a genuine down-filled pillow or one of those "hang in there" kitty cat posters. Be on the lookout for poorly written technical manuals.
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This isn't me! What am I?

The first "Black Friday" on record, a friday marked by a major financial catastrophe, occurred on September 24, 1869 -- A FRIDAY -- when an attempted cornering of the gold market induced a financial crises and economy-wide depression.
"You are never given a dream without also being given the power to make it true."

-- Richard Bach, Author

MGF
Moment Generating Function
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