March 19, 2018 

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MARKET: The organized exchange of commodities (goods, services, or resources) between buyers and sellers within a specific geographic area and during a given period of time. Markets are the exchange between buyers who want a good--the demand-side of the market--and the sellers who have it--the supply--side of the market. In essence, a buyer gives up money and gets a good, while a seller gives up a good and gets money. From a marketing context, in order to be a market the following conditions must exist. The target consumers must have the ability to purchase the goods or services. They must have a need or desire to purchase. The target group must be willing to exchange something of value for the product. Finally, they must have the authority to make the purchase. If all these variables are present, a market exits.

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Lesson 3: Scarcity | Unit 5: THE Problem Page: 15 of 17

Topic: No Free Lunch <=PAGE BACK | PAGE NEXT=>

An important aspect of scarcity is the fact that almost nothing is free.
  • That's why economists are fond of saying: 'There ain't no such thing as a free lunch.
We have always faced limited resources and we've always wanted more than we can produce.
  • Scarcity is definitely THE Economic Problem.
  • Everything we do from in economic terms-production, consumption, working, attending college-is directed toward this problem.
  • Scarcity is important to many, perhaps even all, other human activities.
  • Education? Without scarcity, education is not needed.
  • Government? Without scarcity, government is not needed.
  • What about vacations, religion, television?

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The ability of buyers or sellers to exert influence over the price or quantity of a good, service, or commodity exchanged in a market. Market control largely depends on the number of competitors on each side of the market. If a market has relatively few buyers, but many sellers, then limited competition on the demand-side of the market means buyers tend to have relatively more market control than sellers. The converse occurs if a market has many buyers, but relatively few sellers. This is also termed market power.

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[What's This?]

Today, you are likely to spend a great deal of time looking for a downtown retail store hoping to buy either an extra large beach blanket or a large flower pot shaped like a Greek urn. Be on the lookout for letters from the Internal Revenue Service.
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The 1909 Lincoln penny was the first U.S. coin with the likeness of a U.S. President.
"Whatever course you decide upon, there is always someone to tell you that you are wrong. There are always difficulties arising which tempt you to believe that your critics are right. To map out a course of action and follow it to an end requires...courage."

-- Ralph Waldo Emerson

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