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KEOGH PLAN: A savings retirement plan for self-employed workers authorized by the Self-Employment Individuals Retirement Act (1982). A Keogh plan is similar to an IRA (individual retirement account), but is a bit more complicated to establish. Like other private pension plans, income diverted to Keogh plans are tax deferred, that is, taxes on not paid on the income until it is withdrawn during retirement.

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Lesson 8: Market Shocks | Unit 3: Single Shifts Page: 8 of 20

Topic: More Demand <=PAGE BACK | PAGE NEXT=>

An increase in demand caused by one of the demand determinants.
  • Initial equilibrium market at price Po and quantity Qo
  • Buyers acquire a sudden "appetite" for hot fudge sundaes.
A summary:
  • The demand curve shifts rightward.
  • The initial equilibrium is no longer an equilibrium.
  • The new equilibrium is at the intersection of the original supply curve with the new demand curve.
  • New equilibrium price is P1 and new equilibrium quantity is Q1.
The six steps of market adjustment for an increase in demand:
  • A determinant changes. We have a greater appetite for hot fudge sundaes.
  • A curve to shifts. The demand curve for hot fudge sundaes shifts rightward.
  • A shortage or a surplus occurs. The increase in demand causes a shortage of hot fudge sundaes.
  • The price changes. The price of hot fudge sundaes goes up.
  • The quantities demanded and supplied change. The quantity supplied for hot fudge sundaes increases while their quantity demand is reduced.
  • The market imbalance is eliminated and equilibrium is restored. The shortage of hot fudge sundaes is eliminated. The price is higher and the quantity exchanged is more.

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CHANGE IN SUPPLY

A shift of the supply curve caused by a change in one of the supply determinants. A change in supply is caused by any factor affecting supply EXCEPT price. A related, but distinct, concept is a change in quantity supplied.

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Today, you are likely to spend a great deal of time searching for a specialty store seeking to buy either looseleaf notebook paper or a three-hole paper punch. Be on the lookout for cardboard boxes.
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