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HOARDING: The act of accumulating assets, especially goods or money, over and above that needed for immediate use based on the fear or expectation of future shortages and higher prices. For example, concerns about a worldwide shortage of sugar and chocolate might prompt a consumer to purchase several hundred boxes of candy, which are stored in a wine cellar. Alternatively, someone fearing a global collapse of the financial system might be inclined to pack pillow cases with bundles of cash or stockpile gold bullion in the closet. Such hoarding, if widely practiced, can actually contribute to the anticipated shortage and higher prices.

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Lesson 12: Elasticity and Demand | Unit 1: An Overview Page: 1 of 25

Topic: Elasticity And Demand <=PAGE BACK | PAGE NEXT=>

  • A review:

  • Demand is the willingness and ability to buy a range of quantities of a good at a range of prices, during a given time period.
  • The key demand principle is, of course, the law of demand:

  • The law of demand states that an inverse relation exists between demand price and the quantity demanded, ceteris paribus.
  • The answer to these related questions rests with the notion of elasticity. Let's review elasticity.

  • Elasticity is the relative response of one variable, such as quantity, to changes in another variable, such as price.

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ACCOUNTING COST

An actual outlay or expenses incurred in the production of a good that shows up in a firm's accounting statements and records. Accounting cost is an explicit payment (that is, money changing hands) incurred by a firm. Accounting cost, while very important to accountants, company CEOs, shareholders, and the Internal Revenue Service, is only minimally important to economists. The reason is that economists are more interested in economic cost (also called opportunity cost), which is the value of foregone production.

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Today, you are likely to spend a great deal of time visiting every yard sale in a 30-mile radius wanting to buy either an AC adapter that won't fry your computer or a case for your designer sunglasses. Be on the lookout for crowded shopping malls.
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In the early 1900s around 300 automobile companies operated in the United States.
"You have to find something that you love enough to be able to take risks, jump over the hurdles and break through the brick walls that are always going to be placed in front of you. If you don't have that kind of feeling for what it is you're doing, you'll stop at the first giant hurdle. "

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