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HOMOGENEOUS: In general, the notion that everything has identical characteristics. For example, a neighborhood might have a homogeneous culture, meaning everyone has similar income, religious preferences, and political views. In economics, it is used in a couple of different ways. One is for production, such that two or more goods are homogeneous if they are physically identical or at least viewed as identical by buyers. Another is for mathematical equations, such that an equation is said to be homogeneous if the independent variables are increased by a constant value, then the dependent variable is increased by a function of that value. In a marketing context, this is a market characterized by buyers with similar needs and wants. This group is targeted with an undifferentiated targeting strategy. The company uses only one marketing mix to satisfy this group of buyers.
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Lesson Contents
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Unit 1: An Overview |
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Unit 2: The Continuum |
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Unit 3: Measurement |
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Unit 4: Determinants |
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Unit 5: Other Measures | |
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Elasticity and Demand
Elasticity is the relative responsiveness of one variable to changes in another variable. Economists find this notion of elasticity quite useful in the study of markets. In this lesson, we examine the basics of demand elasticity, especially the price elasticity of demand. - The first unit of this lesson, An Overview, gets us started with a review of several concepts related to elasticity and demand.
- In the second unit, The Continuum, we take a close look at how the five elasticity alternatives are reflected by demand curves.
- The third unit, Measurement, runs through some numbers for measuring the price elasticity of demand, and how elasticity values related to a straightline demand curve.
- The fourth unit, Determinants, examines how the three determinants of elasticity affect the elasticity coefficient.
- The fifth unit and final unit, Other, closes this lesson by introducing examine three related elasticity measures.
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INTERNATIONAL FINANCE The study of the flow of monetary payments and the exchange of currencies among nations undertaken as a necessary complement to the international trading of goods and services. The exchange of currencies takes place through the foreign exchange market, which determines the foreign exchange rate, or exchange rate or one currency for another. The balance of payments documents the flow of currency payments into and out of a given country. A related area of study is international trade, both of which are part of the broader study of international economics.
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BEIGE MUNDORTLE
[What's This?]
Today, you are likely to spend a great deal of time flipping through the yellow pages seeking to buy either a coffee cup commemorating next Thursday or a replacement remote control for your stereo system. Be on the lookout for strangers with large satchels of used undergarments.
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This isn't me! What am I?
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John Maynard Keynes was born the same year Karl Marx died.
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"The greatest things ever done on Earth have been done little by little. " -- William Jennings Bryan
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DPI
Disposable Personal Income
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