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MARKET POWER: The ability of buyers or sellers to exert influence over the price or quantity of a good, service, or commodity exchanged in a market. Market power largely depends on the number of competitors on each side of the market. If a market has relatively few buyers, but many sellers, then limited competition on the demand-side of the market means buyers tend to have relatively more market power than sellers. The converse occurs if there are many buyers, but relatively few sellers. This is also termed market control.

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Lesson 14: Production | Unit 5: Supply Page: 24 of 25

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  • Production Cost: Each firm incurs a cost for acquiring the resources used as inputs in production.

  • Supply Price: The cost of production, which depends on production, in turn affects the price each firm needs to supply a given quantity.

  • The Law of Supply: The law of supply is the positive relation between supply price and quantity supplied.

  • Industry Competition: Long-run production is governed by returns to scale.

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UTILITY MAXIMIZATION

The process or goal of obtaining the highest level of utility from the consumption of goods or services. The goal of maximizing utility is a key assumption underlying consumer behavior studied in consumer demand theory. Consumers are assumed to make choices, especially concerning the purchase of goods, such that they obtain the highest possible level of satisfaction. Utility maximization can be achieved at the peak of the total utility curve.

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Today, you are likely to spend a great deal of time watching infomercials trying to buy either a wall poster commemorating the first day of winter or blue cotton balls. Be on the lookout for malfunctioning pocket calculators.
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In the Middle Ages, pepper was used for bartering, and it was often more valuable and stable in value than gold.
"A leader, once convinced that a particular course of action is the right one, must . . . be undaunted when the going gets tough."

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