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SEGMENT: A group of potential buyers who have similar needs and wants. This is developed after a process called market segmentation. A concentrated targeting strategy is effective for marketing to each segment. Typically, a company uses one marketing mix to satisfy each segmentÕs needs.

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Lesson Contents
Unit 1: Measuring Production
  • An Indicator
  • Total Market Value
  • Final Goods and Services
  • Given Year
  • Unit 1 Summary
  • Unit 2: Looking Behind GDP
  • Ins and Outs
  • Past and Future
  • Estimated Value
  • Home Production
  • Illegal Goods
  • GDP
  • Real GDP
  • Unit 2 Summary
  • Unit 3: Two Views of GDP
  • Demand and Supply
  • Expenditures
  • Resources
  • Unit 3 Summary
  • Unit 4: Measuring Income
  • National Income
  • Personal Income
  • IEBNR
  • IRBNE
  • Unit 4 Summary
  • Unit 5: Issues
  • What It Does
  • What It Doesn't Do
  • Unit 5 Summary
  • Course Home
    Gross Domestic Product

    This lesson investigates one of the most noted and important measures of macroeconomic activity -- gross domestic product (GDP). GDP measures the total production of goods and services that, in principle, are available to satisfy consumers wants and needs. We see the ins and outs of the GDP measure. As a bonus, we also get a close look at several related measures of production and income, including net domestic product (NDP), national income (NI), personal income (PI), and disposable income (PI).

    • In the first unit of this lesson, we take a look at the process of measuring gross domestic product, including what, in principle, is being measure.
    • The second unit the turns to a detailed look at what IS included in GDP and what IS NOT included in the GDP based on the difference between market transactions and economic production.
    • With the third unit we take a look at the two views of measuring GDP -- expenditures and resource costs.
    • Moving on to the fourth unit, we get a look at the three related measures of income -- national income, personal income, and disposable income.
    • And finally, the fifth unit considers a few issues related to measuring GDP, including what BDP does measure and what GDP doesn't measure.

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    GOVERNMENT BORROWING

    The acquisition of funds through the financial markets by the government sector which are used to finance government expenditures. In terms of the simple circular flow model, this is one of two basic demands for household saving diverted into financial markets. The other is investment borrowing. Government borrowing is also one of two methods of financing government expenditures. The other is taxes.

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    APLS

    YELLOW CHIPPEROON
    [What's This?]

    Today, you are likely to spend a great deal of time calling an endless list of 800 numbers seeking to buy either a birthday greeting card for your father or a T-shirt commemorating the first day of spring. Be on the lookout for cardboard boxes.
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    This isn't me! What am I?

    The New York Stock Exchange was established by a group of investors in New York City in 1817 under a buttonwood tree at the end of a little road named Wall Street.
    "Difficulties mastered are opportunities won. "

    -- Winston Churchill, Statesman

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