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February 12, 2026 

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ZERO COUPON BOND: Also termed a zero bond, a bond that does not pay interest, in which the return is generated by the difference between the purchase price and the face value paid at maturity. Because they do not pay interest, zero coupon bonds are sold at a discount. For example, a $10,000 zero coupon bond that matures in one year, would generate a 10% return if it sold at a discount of $9,000.

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ATTRACTIVE FORCE: A force that causes activities to locate closer together. One primary attractive force is transportation cost and the weight of an activity. In this case, activities locate close together to reduce transportation cost. Another is agglomeration and urban economies. In this case, activities locate close together to lower other production cost. Attractive forces are countered by dispersive forces, which act to force activities farther apart.

     See also | weight | transportation | weight gaining | weight losing | agglomeration economies | urbanization economies | competition along a line | location theory | dispersive force |


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KINKED-DEMAND CURVE ANALYSIS

An analysis using the kinked-demand curve to explain rigid prices often found with oligopoly. The kinked-demand curve contains two distinct segments--one for higher prices that is more elastic and one for lower prices that is less elastic. Key to this analysis is that the corresponding marginal revenue curve contains three segments--one associated with the more elastic segment, one associated with the less elastic segment, and one associated with the kink. A profit-maximizing firm can then equate marginal cost to a wide range of marginal revenue values along the vertical segment of the marginal revenue curve. This suggests that marginal cost must change significantly before an oligopolistic firm is inclined to change price.

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Today, you are likely to spend a great deal of time surfing the Internet trying to buy either a toaster oven that has convection cooking or a birthday gift for your mother. Be on the lookout for the happiest person in the room.
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Lewis Carroll, the author of Alice in Wonderland, was the pseudonym of Charles Dodgson, an accomplished mathematician and economist.
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