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LIFESTYLES: The opinions, activities, and interests that an individual expresses through his or her pattern of living. People tend to spend their time in certain ways and with certain types of people. These tendencies of interactions with others and utilization of time strongly affect many components of consumer behavior and subsequent decisions to purchase or not. Lifestyle patterns influence product needs, brand preferences, where people shop, and types of media that are effective to reach consumers.
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CONSUMPTION FUNCTION A mathematical relation between consumption and income by the household sector. The consumption function can be stated as an equation, usually a simple linear equation, or as a diagram designated as the consumption line. This function captures the consumption-income relation that forms one of the key building blocks for Keynesian economics. The two key parameters of the consumption function are the intercept term, which indicates autonomous consumption, and the slope, which is the marginal propensity to consume and indicates induced consumption. Aggregate expenditures used in Keynesian economics are derived by adding investment, government purchases, and net exports to the consumption function.
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A Tycoon Of The MUTUAL FUNDSWinston Smythe Kennsington III -- our second-estate financial maestro -- has given me a hot, and I mean REALLY HOT, investment tip. Waldo Industries, the parent company of Waldo's TexMex Taco World, is making plans to expand its franchises. Marketing studies show that people are ripe and ready for Waldo's Super Deluxe TexMex Gargantuan Tacos beyond the confines of Shady Valley. For a minimal investment, I can grab a share of this money-making opportunity. A minimal investment to our Ivy-League friend Winnie is $500,000. Unfortunately my bank account, including recent deposits of loose change found on our pedestrian trek, is a few zeros short. Is this another sure-fire financial opportunity that will pass me by?
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YELLOW CHIPPEROON
[What's This?]
Today, you are likely to spend a great deal of time at a garage sale trying to buy either a birthday gift for your father that doesn't look like every other birthday gift for your father or a green fountain pen. Be on the lookout for the last item on a shelf.
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This isn't me! What am I?
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Francis Bacon (1561-1626), a champion of the scientific method, died when he caught a severe cold while attempting to preserve a chicken by filling it with snow.
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"Always dream and shoot higher than you know how to. Don't bother just to be better than your contemporaries or predecessors. Try to be better than yourself." -- William Faulkner, writer
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G7
Group of Seven
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