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April 23, 2025 

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DISINVESTMENT: A drop in the total quantity of capital in the economy because the depreciation of existing capital is greater than investment in new capital. In other words, the capital we have is wearing out faster than we're replacing it with new stuff. This isn't good. At best, it limits economic growth and might even cause the economy's pie to shrink if increases in other resources don't kick in.

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ECONOMIC FORCES: Forces in the marketing environment that include decisions made by consumers and business organizations. The economy tends to follow business cycles of prosperity, recession, depression, and recovery--all which impact decisions made by an organization. It is critical for a business to correctly assess the current and near term trends in the business cycle. Incorrect decisions of inventory buildup, expansion, contraction, etc. can seriously impact a firm's market position and subsequent survivability.

     See also | environmental scanning | marketing environment | business cycles | recession | depression | recovery | prosperity |


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MARKET ADJUSTMENT

The economic analysis of changes in market equilibrium caused by changes in any of the five demand determinants and/or the five supply determinants. Market adjustment comes in one of eight varieties, given that the two curves comprising the market (demand curve and supply curve) can either increase or decrease, individually or simultaneously. Four adjustments involve a shift of EITHER the demand curve OR the supply curve. The other four adjustments involve shifts of BOTH the demand curve AND the supply curve.

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