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PHYSICAL WEALTH: The ownership of productive resources, capital, and property and satisfaction-generating goods. Also termed real wealth. This should be contrasted with financial wealth that is based on ownership of financial or paper assets.

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CONCENTRATED: A targeting strategy based on a heterogeneous market. Because the market is comprised of buyers with different needs and wants, the company uses market segmentation to divide the total market into smaller groups. Each smaller group or market segment is then targeted by the company with a specific marketing mix.

     See also | target market | targeting strategy | market segmentation | heterogeneous | marketing mix | segments |


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EXCESS SUPPLY

A disequilibrium condition in a competitive market in which the quantity supplied is greater than the quantity demanded. Excess supply is another way to say surplus. It also goes by the common term of buyers' market. Excess supply is one of two disequilibrium states of the market. The other is excess demand (or shortage).

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ORANGE REBELOON
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Today, you are likely to spend a great deal of time at a garage sale trying to buy either a microwave over that won't burn your popcorn or a T-shirt commemorating the first day of winter. Be on the lookout for high interest rates.
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Ragnar Frisch and Jan Tinbergen were the 1st Nobel Prize winners in Economics in 1969.
"Nothing is a waste of time if you use the experience wisely. "

-- Auguste Rodin, Sculptor

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