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UNVERIFIABLE AXIOM: A basic precondition or assumption underlying a theory that can not be tested against real world data, but must accepted without verification. Unverifiable axioms are commonly derived from personal beliefs, political views, and cultural values.

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CONCENTRATED: A targeting strategy based on a heterogeneous market. Because the market is comprised of buyers with different needs and wants, the company uses market segmentation to divide the total market into smaller groups. Each smaller group or market segment is then targeted by the company with a specific marketing mix.

     See also | target market | targeting strategy | market segmentation | heterogeneous | marketing mix | segments |


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CONFERENCE BOARD, THE

A private, non-profit, global organization established in 1916 that collects and distributes economic data to assist consumers, business leaders, and government policy makers in their economic decisions. The Conference Board is responsible for compiling the leading, coincident, and lagging economic indicators that are used to track business-cycle activity as well as the widely publicized Consumer Confidence Index. The Conference Board also convenes numerous conferences each year that provide forums to discuss and analyze pressing economic issues.

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Today, you are likely to spend a great deal of time searching for a specialty store looking to buy either a toaster oven that has convection cooking or a birthday gift for your mother. Be on the lookout for door-to-door salesmen.
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The 1909 Lincoln penny was the first U.S. coin with the likeness of a U.S. President.
"All things are difficult before they are easy."

-- Thomas Fuller, Physician

AIBD
Association of International Bond Dealers (now called International Securities Market Association)
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