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November 26, 2022 

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COGNITIVE DISSONANCE: Also called buyer's remorse. This post-purchase behavior is more likely to happen when the purchase is a more expensive one. The consumer may experience some regrets or questioning as to whether the purchase was a good one. This is the fifth step in the decision making process. Marketers can help eliminate this by properly selling the product and doing a follow-up to help reinforce the buyer's "good" decision.

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DEMOGRAPHIC TRANSITION: A transition experienced by most, if not all, developed countries in which the birth rate and death rate both decline from relatively high levels to relatively low levels. However, because the death rate tends to decline first, often preceding the decline in the birth rate be several decades, the rate of population growth increases. In some cases the rate of population growth can be so high that it circumvents further develop and prevents or postpones the completion of the demographic transition.

     See also | birth rate | death rate | growth rate | economic development |


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EXPANSIONARY MONETARY POLICY

A form of monetary policy in which an increase in the money supply and a reduction in interest rates are used to correct the problems of a business-cycle contraction. In theory, expansionary monetary policy can include buying U.S. Treasury securities through open market operations, a decrease in the discount rate, and a decrease in reserve requirements. In theory, open market operations are the primary tool of expansionary monetary policy. Expansionary monetary policy is often supported by expansionary fiscal policy. An alternative is contractionary monetary policy.

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Today, you are likely to spend a great deal of time wandering around the shopping mall hoping to buy either a 50 foot extension cord or a combination CD player, clock radio, and telephone (with answering machine). Be on the lookout for door-to-door salesmen.
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This isn't me! What am I?

Francis Bacon (1561-1626), a champion of the scientific method, died when he caught a severe cold while attempting to preserve a chicken by filling it with snow.
"There is more to life than increasing its speed. "

-- Mohandas Gandhi, activist

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