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GUILD: In medieval European times, a collection of artisans or merchants in the same occupation or industry, often in a particular location. Guilds were the forerunners of modern craft unions. They typical set quality standards and criteria for entry into the profession. Doing so allowed guilds to limit competition, monopolize their markets, keep prices high, and boost guild member incomes.

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PRINCIPAL-AGENT PROBLEM: A source of inefficiency in the way large businesses and governments are operated that occurs because those making decisions (agents) have different goals than those affected by the decisions (principals).

     See also | information | public choice | moral hazard | adverse selection | logrolling | fifth rule of imperfection | sixth rule of ignorance |


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KINKED-DEMAND CURVE

A demand curve with two distinct segments which have different elasticities that join to form a corner or kink. The primary use of the kinked-demand curve is to explain price rigidity in oligopoly. The two segments are: (1) a relatively more elastic segment for price increases and (2) a relatively less elastic segment for price decreases. The relative elasticities of these two segments is based on the interdependent decision-making of oligopolistic firms.

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Today, you are likely to spend a great deal of time flipping through mail order catalogs trying to buy either a set of luggage with wheels or a birthday gift for your aunt. Be on the lookout for poorly written technical manuals.
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The first U.S. fire insurance company was established by Benjamin Franklin in 1752 in Philadelphia.
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