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May 24, 2022 

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LAGGING ECONOMIC INDICATOR: One of seven economic statistics that tend to move up or down a few months after the expansions and contractions of the business cycle. These statistics paint a pretty clear picture of what the economy was doing a few months back. Lagging economic indicators lag the turning points of the aggregate economy by 3-12 months. After a contraction begins, lagging indicators decline 3 to 12 months later. And 3 to 12 months after a expansion begins, lagging indicators rise.

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SEGMENTATION: The marketing process by which a company divides a heterogeneous group of buyers in segments. Each segment has similar wants and needs. The company uses a concentrated targeting strategy to sell their products to this group. A different marketing mix is created and used for each segment.

     See also | targeting strategy | concentrated | marketing mix | heterogeneous | segment |


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SEGMENTATION, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2022. [Accessed: May 24, 2022].


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MARKET SUPPLY

The combined supply of everyone willing and able to sell a good in a market. Market supply is one half of the market. The other is market demand. It is graphically represented by a positively-sloped market supply curve, which can be derived by combining, or adding, the individual supplies of every seller in the market.

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Today, you are likely to spend a great deal of time watching the shopping channel trying to buy either a coffee cup commemorating the moon landing or a how-to book on surfing the Internet. Be on the lookout for malfunctioning pocket calculators.
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Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
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