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MARKETING PLAN: The systematic approach of assessing opportunities, defining objectives, determining strategies for implementation, developing coordinated criteria for evaluation and controls of marketing in an organization. Components typically include: executive summary, environmental scanning and analysis, SWOT analysis, marketing objectives, marketing strategies, marketing implementation, and evaluation / control. A good marketing plan is flexible and updated on a regular schedule. It can be created separately or as a part of the business plan.

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Lesson Contents
Unit 1: Intro
  • Definition
  • A Few Examples
  • Market Control
  • Competition
  • Unit 1 Summary
  • Unit 2: Four Types
  • A Continuum
  • Perfect Competition
  • Monopoly
  • Monopolistic Competition
  • Oligopoly
  • Other Structurres
  • Unit 2 Summary
  • Unit 3: Getting Control
  • Profit Motivation
  • Entry Barriers
  • Product Differentiation
  • Unit 3 Summary
  • Unit 4: Using Control
  • Takes And Makers
  • Demand Curves
  • Practices
  • Unit 4 Summary
  • Unit 5: Government
  • Efficiency
  • Regulation
  • Unit 5 Summary
  • Course Home
    Market Structures

    Our investigation into market structures lays the foundation for a closer examination of monopoly, monopolistic competition, and oligopoly. This lesson takes a look at how markets are structured based on their competitiveness, the degree of market control held by firms, the acquisition of this market control, and the use market control.

    • The first unit of this lesson, Competition And Control, begins this lesson with a look at competition and market control.
    • In the second unit, Four Types, we examine the four basic types of market structures -- perfect competition, monopoly, monopolistic competition, and oligopoly.
    • The third unit, Getting Control, then looks at two key ways that firms are able to acquire or increase their market control -- product differentiation and entry barriers.
    • In the fourth unit, Using Control, we investigate what firms do when they have market control.
    • The fifth and final unit, Government, then closes this lesson by considering the role government plays in regulating market control.

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    INTERNATIONAL FINANCE

    The study of the flow of monetary payments and the exchange of currencies among nations undertaken as a necessary complement to the international trading of goods and services. The exchange of currencies takes place through the foreign exchange market, which determines the foreign exchange rate, or exchange rate or one currency for another. The balance of payments documents the flow of currency payments into and out of a given country. A related area of study is international trade, both of which are part of the broader study of international economics.

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