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HETEROGENEOUS: A market characterized by buyers with different needs and wants. A company utilizes a concentrated targeting strategy for this group. This market requires the company to divided the market into groups by a process called market segmentation. The company then develops a different marketing mix to satisfy each of these groups or segments.

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Lesson 10: Gross Domestic Product | Unit 2: Looking Behind GDP Page: 11 of 25

Topic: GDP <=PAGE BACK | PAGE NEXT=>

Economic production that involves market transactions is the foundation of GDP. This is area E. It is combined with area B to measure GDP.

A summary of measuring GDP:

  • Start with all market transactions of record.
  • Toss out past and future production in Slice A.
  • Add the estimated value of nonmarket 'in-kind' production in Slice B.
  • Don't include the value of nonmarket production in chunk C and the value of illegal production in chunk D.
  • Combine areas B and E for the final tabulation of GDP.

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MARGINAL PRODUCT

The change in the quantity of total product resulting from a unit change in a variable input, keeping all other inputs unchanged. Marginal product, usually abbreviated MP, is found by dividing the change in total product by the change in the variable input. Marginal product, which occasionally goes by the alias marginal physical product (MPP), is one of two measures derived from total product. The other is average product.

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APLS

BLUE PLACIDOLA
[What's This?]

Today, you are likely to spend a great deal of time at a flea market wanting to buy either a packet of address labels large enough for addresses of both the sender and the recipient or a key chain with a built-in flashlight and panic button. Be on the lookout for high interest rates.
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This isn't me! What am I?

A scripophilist is one who collects rare stock and bond certificates, usually from extinct companies.
"It has been my philosophy of life that difficulties vanish when faced boldly. "

-- Isaac Asimov

IJIO
International Journal of Industrial Organization
A PEDestrian's Guide
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