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COMMUNICATION: The process by which ideas, thoughts, and subsequent feedback is accomplished through encoding, sending, and decoding. In order for effective communication to occur the sender must understand the target audience and encode the message in a way that will be understood. This message is sent in various forms and can be distorted by interference prior to reaching the receiver. Receiver then interprets the message and performs required action and gives necessary feedback to the sender. Utilizing this process correctly is an integral part of the promotion element in the marketing mix.

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Lesson 18: Banking | Unit 1: What It Is Page: 2 of 24

Topic: Intermediary <=PAGE BACK | PAGE NEXT=>

There are several types of financial intermediaries.

Note that:

  • Intermediaries bring together buyers and sellers.
  • Buyers and sellers often need an intermediary.
  • Banks perform a 'financial' intermediary function.
  • By maintaining financial deposits and making financial loans, banks navigate the financial side of the economy.

Other types of financial intermediaries include:

  • Insurance agencies, stock brokers, finance companies, mutual funds, and bond traders.

Their function:

  • All these entities divert household income away from consumption expenditures to investment.
  • Banks are important because they maintain checking accounts that are about 60% of the money supply.

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PERFECT COMPETITION, LOSS MINIMIZATION

A perfectly competitive firm is presumed to produce the quantity of output that minimizes economic losses, if price is greater than average variable cost but less than average total cost. This is one of three short-run production alternatives facing a firm. The other two are profit maximization (if price exceeds average total cost) and shutdown (if price is less than average variable cost).

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Today, you are likely to spend a great deal of time browsing about a thrift store trying to buy either a microwave over that won't burn your popcorn or a T-shirt commemorating the first day of winter. Be on the lookout for pencil sharpeners with an attitude.
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The first paper currency used in North America was pasteboard playing cards "temporarily" authorized as money by the colonial governor of French Canada, awaiting "real money" from France.
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