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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).
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Lesson 4: Production Possibilities | Unit 2: The Schedule
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Page: 8 of 24
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- How a production possibilities schedule is set up to display bundles of two different goods.
- How to work with and interpret a simple production possibilities schedule.
- How and why the production tradeoff between two goods reflects opportunity cost.
- The law of increasing opportunity cost and how it is indicated by increasing negative opportunity cost numbers in the production possibilities schedule.
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SLOPE, SAVING LINE The positive slope of the saving line is also termed the marginal propensity to save (MPS). This slope is greater than zero but less than one, reflecting induced saving and the Keynesian psychological law of consumer behavior that saving increases by less than the increase in income. The slope of the saving line provides the foundation for the slope of the leakages line used in the injections-leakages model. It thus also affects the magnitude of the multiplier process.
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Al Capone's business card said he was a used furniture dealer.
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"Being defeated is only a temporary condition; giving up is what makes it permanent." -- Marilyn vos Savant, Author
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ARCH
Autoregressive Conditional Heteroskedasticity
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