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NET REVENUE: A common term for profit, as the difference between total revenue and total cost. When used in the real world of business wheeling and dealing, this notion of net revenue general refers to accounting profit rather than economic profit. The "net" aspect of net revenue indicates that some (that something being cost) is deducted from total or "gross" revenue. Other common terms used in this same context are net income and net earnings.

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Lesson 8: Market Shocks | Unit 3: Single Shifts Page: 10 of 20

Topic: More Supply <=PAGE BACK | PAGE NEXT=>

The six steps for an increase in supply:
  • A determinant changes. The price of ice cream, a key resource input for hot fudge sundaes, declines.
  • A curve to shifts. The supply curve for hot fudge sundaes shifts rightward.
  • A shortage or a surplus occurs. The increase in supply causes a surplus of hot fudge sundaes.
  • The price changes. The price of hot fudge sundaes goes down.
  • The quantities demanded and supplied change. The quantity supplied for hot fudge sundaes decreases while their quantity demand is increased.
  • The market imbalance is eliminated and equilibrium is restored. The surplus of hot fudge sundaes is eliminated. The price is lower and the quantity exchanged is more.

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SHORT-RUN AGGREGATE SUPPLY CURVE

A graphical representation of the short-run relation between real production and the price level, holding all ceteris paribus aggregate supply determinants constant. The short-run aggregate supply, or SRAS, curve is one of two curves that graphical capture the supply-side of the aggregate market. The other is the long-run aggregate supply curve (LRAS). The demand-side of the aggregate market is occupied by the aggregate demand curve. The positive slope of the SRAS curve captures the direct relation between real production and the price level that exists in the short run.

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Today, you are likely to spend a great deal of time at a flea market looking to buy either a wall poster commemorating yesterday or pink cotton balls. Be on the lookout for empty parking spaces that appear to be near the entrance to a store.
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