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DIFFERENTIATED: A targeting strategy in which the company develops two or more marketing mixes to satisfy the needs of multiple segments of the market. Each mix focuses on a specific segment. Sometimes this happens after a firm has used a concentrated strategy in one market and then expands into a new market.

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Lesson 4: Production Possibilities | Unit 3: The Curve Page: 12 of 24

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The slope of the production possibilities frontier is opportunity cost.

What does this have to do with it's distinct, convex shape?

  • The reason is the law of increasing opportunity cost.
  • With few calibrators produced, opportunity cost is low and curve is flat.
  • With many calibrators produced, opportunity cost is high and slope is steep.

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AGGREGATE EXPENDITURES

The total expenditures on gross domestic product undertaken in a given time period by the four sectors--household, business, government, and foreign. Expenditures made by each of these sectors are commonly termed consumption expenditures, investment expenditures, government purchases, and net exports. Aggregate expenditures (AE) are a cornerstone in the study of macroeconomics, playing critical roles in Keynesian economics, aggregate market analysis, and to a lesser degree, monetarism. In particular, aggregate expenditures are combined with the price level as aggregate demand.

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RED AGGRESSERINE
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Today, you are likely to spend a great deal of time flipping through mail order catalogs hoping to buy either a T-shirt commemorating the first day of spring or a coffee cup commemorating last Friday (you know why). Be on the lookout for a thesaurus filled with typos.
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The earliest known use of paper currency was about 1270 in China during the rule of Kubla Khan.
"The past cannot be changed. The future is yet in your power. "

-- Hugh White, U.S. Senator

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