CONSUMER CONFIDENCE: In general, this is the notion of how much confidence that consumers (the public) have in the present and future performance of the economy. Consumer confidence is a key determinant of the aggregate demand curve and the source of business-cycle instability. A sudden drop in consumer confidence can trigger a contraction, while overly optimistic consumers can keep an economy expanding, even though it shouldn't. Consumer confidence is generally measured by periodic surveys which ask consumers about their degree of confidence in the economy.

     See also | business cycle | contraction | expansion | leading economic indicator | consumers | consumption expenditures |

CONSUMER CONFIDENCE, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2022. [Accessed: December 7, 2022].

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A taxation principle stating that taxes should be based on the ability to pay taxes. The ability-to-pay principle works from the proposition that those who have the greatest income should pay the most taxes. The ability-to-pay principle is the only reasonable way to finance the provision of public goods such as national defense, public health, and environmental quality. This is one of two taxation principles. The other is the benefit principle, which states taxes should be based on the benefits received.

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