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July 18, 2025 

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AGGREGATE MARKET EQUILIBRIUM: The state of equilibrium that exists in the aggregate market when real aggregate expenditures are equal to real production with no imbalances to induce changes in the price level or real production. In other words, the opposing forces of aggregate demand (the buyers) and aggregate supply (the sellers) exactly offset each other. The four macroeconomic sector (household, business, government, and foreign) buyers purchase all of the real production that they seek at the existing price level and business-sector producers sell all of the real production that they have at the existing price level. The aggregate market equilibrium actually comes in two forms: (1) long-run equilibrium, in which all three aggregated markets (product, financial, and resource) are in equilibrium and (2) short-run equilibrium, in which the product and financial markets are in equilibrium, but the resource markets are not.

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CONSUMER CONFIDENCE: In general, this is the notion of how much confidence that consumers (the public) have in the present and future performance of the economy. Consumer confidence is a key determinant of the aggregate demand curve and the source of business-cycle instability. A sudden drop in consumer confidence can trigger a contraction, while overly optimistic consumers can keep an economy expanding, even though it shouldn't. Consumer confidence is generally measured by periodic surveys which ask consumers about their degree of confidence in the economy.

     See also | business cycle | contraction | expansion | leading economic indicator | consumers | consumption expenditures |


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SIGNALLING

When confronted by asymmetric information, the use of small bits of information, or indicators, that suggest more comprehensive information. Signalling is used by those with more information to reduce the cost of informing those with less information. It is commonly used in markets with adverse selection. Methods of signalling include advertising, brand names, and warranties. A related method is screening.

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