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AD: The abbreviation for aggregate demand, which is the total (or aggregate) real expenditures on final goods and services produced in the domestic economy that buyers would willing and able to make at different price levels, during a given time period (usually a year). Aggregate demand (AD) is one half of the aggregate market analysis; the other half is aggregate supply. Aggregate demand, relates the economy's price level, measured by the GDP price deflator, and aggregate expenditures on domestic production, measured by real gross domestic product. The aggregate expenditures are consumption, investment, government purchases, and net exports made by the four macroeconomic sectors (household, business, government, and foreign).

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COUPON RATE: The annual rate of return on a legal claim or financial asset (usually a bond) stated as a percent of par value. If, for example, a $100,000 corporate bond has a fixed payment of $5000 a year, then the coupon rate is 5%. The coupon rate is not necessarily, and generally is not, the same as the current yield or yield to maturity of a financial asset.

     See also | rate of return | legal claim | financial asset | corporate bond | par value | current yield | yield | yield to maturity |


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MARGINAL FACTOR COST, PERFECT COMPETITION

The change in total factor cost resulting from a change in the quantity of factor input employed by a perfectly competitive firm. Marginal factor cost, abbreviated MFC, indicates how total factor cost changes with the employment of one more input. It is found by dividing the change in total factor cost by the change in the quantity of input used. Marginal factor cost is compared with marginal revenue product to identify the profit-maximizing quantity of input to hire.

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