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HORIZONTAL MERGER: The consolidation under a single ownership of two separately-owned businesses in the same industry. An example of a horizontal merger would be two soft drink companies merging to form a single firm. A horizontal merger should be contrasted with vertical merger--two firms in different stages of the production of one good, such that the output of one business is the input of the other; and conglomerate merger--two firms in totally, completely separate industries.

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MONEY FUNCTIONS: Any item used as money in an economy performs automatically takes on four basic functions: (1) medium of exchange, (2) measure of value, (3) store of value, and (4) standard of deferred payment. While "buying and selling" means that money is THE medium of exchange, by far THE most important function of money, money also performs measure of value, store of value, and standard of deferred payment functions. Measure of value, also termed unit of account, means that prices are stated in terms of money. Store of value means that value, the satisfaction of wants and needs, can be stored over time using money. Standard of deferred payment means that future payments, such as paying off a car loan, are also in terms of the monetary unit.

     See also | money | medium of exchange | measure of value | unit of account | store of value | standard of deferred payment | money characteristics | barter |


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ECONOMIC GOALS

Five conditions of the mixed economy, including full employment, stability, economic growth, efficiency, and equity, that are generally desired by society and pursued by governments through economic policies. The five goals are typically divided into the three that are most important for macroeconomics (the macroeconomic goals of full employment, stability and economic growth) and the two that are most important for microeconomics (the microeconomic goals of efficiency and equity).

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