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LIMIT PRICING: The strategic behavior process in which a firm with market control sets its price and output so that there is not enough demand left for another firm to enter the market and earn profits. The firm expands its output causing the price to fall, which discourages potential entrants to this market. This practice is most commonly undertaken by oligopoly firms seeking to expand their market shares and gain greater market control.
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UNIT OF ACCOUNT: The money function in which money is used as the common benchmark to designate the prices of goods throughout the economy. Unit of account, or measure of value, means money is functioning as the measuring unit for prices. In other words, prices of goods are stated in terms of the monetary unit. This is one of four basic functions of money. The other three are medium of exchange, store of value, and standard of deferred payment. See also | money | money functions | price | medium of exchange | store of value | standard of deferred payment |
Recommended Citation:UNIT OF ACCOUNT, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2026. [Accessed: August 10, 2026].
AmosWEB Encyclonomic WEB*pedia:Additional information on this term can be found at: WEB*pedia: unit of account
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MONEY SUPPLY, AGGREGATE DEMAND DETERMINANT One of several specific aggregate demand determinants assumed constant when the aggregate demand curve is constructed, and that shifts the aggregate demand curve when it changes. An increase in the money supply causes an increase (rightward shift) of the aggregate curve. A decrease in the money supply causes a decrease (leftward shift) of the aggregate curve. Other notable aggregate demand determinants include interest rates, inflationary expectations, and the federal deficit.
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PURPLE SMARPHIN
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Today, you are likely to spend a great deal of time at an auction looking to buy either a large flower pot shaped like a Greek urn or a small palm tree that will fit on your coffee table. Be on the lookout for slow moving vehicles with darkened windows.
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The first U.S. fire insurance company was established by Benjamin Franklin in 1752 in Philadelphia.
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"Democracy is based on the conviction that man has the moral and intellectual capacity . . . to govern himself with reason and justice. " -- Harry Truman, 33rd U.S. president
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GMB
Good Merchandise Brand
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