PRICE: An asset or item voluntarily exchanged in a market transaction for another asset or item. This item or asset is usually, but not necessarily, money. A barter transaction occurs if money is NOT one of the assets or items exchanged. In a standard market diagram, price is displayed on the vertical axis. Price takes on several specific roles in the functioning of a market. On the demand side, the price reflects the willingness and ability of the buyers to purchase a product which is based on the satisfaction received (the demand price). On the supply side, the price reflects the opportunity cost of production (the supply price). Also the variable in the marketing mix where the organization establishes product positioning objectives. These could be low end to capture more market share or high end to differentiate based on perceived product quality and scarcity. Pricing is based on market research to establish what customer wants and needs are in exchange for valued compensation, typically money or bartering.

     See also | market | exchange | value | asset | money | barter | demand | supply | opportunity cost | demand price | supply price | equilibrium price | quantity demanded | quantity supplied | law of demand | law of supply | change in quantity demanded | change in quantity supplied | shortage | surplus | market adjustment | price competition | pricing strategies | promotional pricing | pricing objectives | product | promotion | distribution | packaging | marketing mix |

PRICE, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2024. [Accessed: April 26, 2024].

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A graphical depiction of the relation between aggregate expenditures by the two private sectors (household and business) and the level of aggregate income or production. The two-sector aggregate expenditures line combines consumption expenditures and investment expenditures. The slope of this aggregate expenditures line is based on the marginal propensity to consume, adjusted for the marginal propensity to invest if it is assumed to be induced when constructing the line. This is one of three aggregate expenditures lines based on the number of sectors included. The others are the three-sector aggregate expenditures line and the four-sector aggregate expenditures line.

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